Shaking up another Dirty Martini
Situated in the heart of Mayfair, Dirty Martini II is the latest site in the ever expanding Dirty Martini portfolio from CG Restaurants. The site opened in October 2011 and comprises a stunning subterranean cocktail bar, nestled within a corner of Hanover Square.
The £500,000 bar has already proved very successful with punters – building upon the success of the first Dirty Martini in Covent Garden – and recently achieved an award for best Multiple Bar or Club at the prestigious Restaurant & Bar Design Awards 2012.
Livesley Projects Limited was the main contractor on Dirty Martini II, whilst Grapes Design was the interior design architect. Heathfield provided the bespoke lighting; Butler Signs provided the signage; Concept was responsible for the bar equipment; and Mission provided the site’s tills.
Before work took place on the project the site housed a 2,500 sq ft branch of Davy’s Wine Bar, with office space situated above. In order to transform the site into a luxurious cocktail bar a number of reconfiguration works had to be conducted, as explained by Grapes Design Managing Director, Darren Grapes:
“Before we started on the project we conducted a feasibility study to ensure the site could become a viable and operational cocktail bar. Once we were confident that this site was suitable, work was undertaken to improve the general circulation of the site. This work involved a few structural alterations to public areas, including the re-working of the kitchen area. A former function area was also transformed into a private hire VIP champagne bar.
“The champagne bar is a significant feature of the site and attracts a great deal of attention from some big name guests.
“We also installed a few new vaulted areas, to increase the private hire sections of the site so guests can reserve their own spaces.”
“One of the biggest strengths of the CG Restaurants brand is that they have a terrific sales and marketing team, who drive a great deal of traffic through their website. The group has a lot of members and followers and these guests like to pre-book their evening’s entertainment, which is beneficial to the company as it creates revenue.”
Another significant feature of Dirty Martini II is the main bar which is located within the centre of the site. The bar includes a number of individual bottle cabinets which gives it the impression of being a high-end private members bar.
The bespoke furniture and lighting used within Dirty Martini II was designed exclusively for the site and was integral to the overall design scheme. Features include gold lined silk ceiling shades, decadent crystal chandeliers, quirky club chairs and luxurious banquette seating.
Dirty Martini II also features the impressive and visually arresting artwork of Russ Mills.
Commenting on Russ Mills’ work, Darren said:
“We stumbled across Russ Mills work and knew immediately that it was perfect for Dirty Martini. His jaw-droppingly beautiful artworks combine a clash of styles from classical to pop surrealism adding a slightly sinister yet irresistibly seductive edge to the interior.”
Such is the popularity of Dirty Martini II that the bar has already garnered rave reviews from critics, with View London describing the site as “a cool luxurious setting” and TNT Magazine proclaiming that Dirty Martini II is ‘a stylish spot that also manages to feel relaxed”. With reviews such as these it is not surprising that Dirty Martini II won an award at the recent Restaurant & Bar Design Awards 2012 in the category for Multiple Bar or Club.
“Grapes Design has been involved with bars, clubs, pubs and restaurants since 1996 so an award like this gives us recognition for all the hard work that we have conducted in the past. We are only a small company, but our team is extremely talented and an award like this puts us on par with some of the much larger companies in the industry.”
“With Dirty Martini II our goal was to give the site a vintage feel, whilst at the same time provide it with its own unique look. We are constantly developing the new design scheme for Dirty Martini because CG Restaurants want their bars to be individual, so that they can stand out from the crowd. That’s exactly what Dirty Martini II does. The bar is evocative, secretive, intriguing, edgy and seductive.”
“The £500,000 bar has already proved very successful with punters – building upon the success of the first Dirty Martini in Covent Garden”